We install the operating rhythm, leadership standards and A-Player bench that turn your plan into results, so the company stops running through you.
Leadership teams at
01Where it breaks
Most leadership teams we meet have a sound strategy. What they don't have is the system that makes the whole company act on it every week, with or without the CEO in the room.
Most coaches work on the CEO. Most operating systems stop at the meeting. We work with your whole leadership team and carry the system into sales, service and profit, where Bill spent his career.
The quarter starts with five goals and ends with fifteen. Nobody can say which three matter most, so everything moves a little and nothing lands.
Decisions queue up at your desk. When you travel, the business idles. Your best people wait for permission instead of owning results.
The weekly meeting is a round of status reports. Problems get discussed, then discussed again next week, and the same names miss the same numbers.
02Results
Four leaders, four industries, in their own words. Every number below is theirs.
Vickers Engineering
Precision manufacturing
32%less scrap and defects
RTL helped our leadership team focus on what actually drives performance. By clarifying priorities and installing a stronger execution rhythm, we saw measurable improvements in throughput, scrap reduction and overall equipment effectiveness.
Matt TylerPresident, Vickers Engineering
Triumvirate Environmental
Environmental services
33%higher output after the new operating system took hold
RTL helped us transform the way our leadership team operates. We now have clarity on where we are going, alignment on how we execute and leaders across the organization who take ownership of results. It strengthened our team and accelerated our performance.
Mark RichardsonDirector of Operations, Triumvirate Environmental
Presidio
IT services and solutions
24%higher win rate on qualified deals
RTL helped us turn our sales organization into a disciplined execution engine. The improvement in sales effectiveness and the positive impact on our customer relationships has been significant.
Jennifer OwensExecutive Vice President, Sales and GTM, Presidio
Hitachi Energy USA
Power grid equipment
47%more service and lifecycle revenue
RTL helped our teams move from discussions to disciplined execution. The results showed up quickly in faster delivery, stronger conversion and meaningful growth in lifecycle revenue.
Kenji SatoGeneral Manager, Hitachi Energy USA
Book an execution review30 minutes. A working conversation, not a pitch.
10to30%the typical gain in productivity and execution across RTL client teams after leadership alignment
In their words
From the leaders and teams we've worked alongside.
RTL changed the way we talked with each other and the way we saw the real challenges in our business. The improvement in sales effectiveness and the strength of our customer relationships was noticeable almost immediately.
Attention to detail and a real level of professionalism. They were always there, helping us see the clearest path.
They helped us streamline our client acquisition strategy. Net new clients are up 45%.
The team took the time to understand our challenges and delivered solutions that truly made a difference in weeks and months, not years.
03How it works
You are hereBase camp
Your leadership team agrees on where the company is going, the few priorities that matter this quarter and who owns each one.
Close the quarter honestly: what got done, what didn't and why. Then set the next quarter's priorities and fix what slipped.
Step back to the long view: refresh the vision, pressure-test the plan and decide where the team needs stronger players.
Your team owns the rhythm. Leaders set the standard, hold each other to it and hit the plan, whether you're in the room or not.
Built on the Pinnacle Proven Path™. Red Team Leadership is a Pinnacle Business Guides partner.
04The system
Most companies fix one of these at a time and wonder why nothing sticks. We work on all five together, on the same rhythm, so a gain in one doesn't leak out through another.
When it's missing
You're carrying people who don't fit, key roles have no clear owner and every senior hire feels like a gamble.
What we put in place
What changes
Decisions move down a level. You stop being the backstop for every seat.
33%higher output
We now have clarity on where we are going, alignment on how we execute and leaders across the organization who take ownership of results. It strengthened our team and accelerated our performance.
When it's missing
Ask five leaders where the company is headed and you get five answers. Good people pull in different directions.
What we put in place
What changes
Teams make the call the way you would, without waiting to ask.
18%more machining throughput
RTL helped our leadership team focus on what actually drives performance.
When it's missing
The business runs on a few people's memory. Quality depends on who's working that day and training takes months.
What we put in place
What changes
Consistent quality, faster onboarding and a company that can grow without you in every detail.
32%less scrap and fewer defects
By clarifying priorities and installing a stronger execution rhythm, we saw measurable improvements in throughput, scrap reduction and overall equipment effectiveness.
When it's missing
Meetings are status reports, priorities reset every Monday and the same problems come back month after month.
What we put in place
What changes
Problems surface early and get solved once.
24%higher win rate on qualified deals
RTL helped us turn our sales organization into a disciplined execution engine.
When it's missing
Revenue grows but margin doesn't, cash is a surprise and growth brings more chaos than profit.
What we put in place
What changes
Growth that shows up on the bottom line.
47%more service and lifecycle revenue
RTL helped our teams move from discussions to disciplined execution. The results showed up quickly in faster delivery, stronger conversion and meaningful growth in lifecycle revenue.
05Ways to work together
The full path: base camp, quarterly summits, the annual summit and weekly rhythm coaching, so your team owns the system.
Best forGrowing companies whose plan outruns their execution
A standing advisor for the CEO: a second set of eyes on strategy, hard people calls and the moves that can’t wait for the next offsite.
Best forCEOs carrying decisions alone
Strategy and go-to-market advisory that turns the plan into a short list of owned, dated priorities, with sales and operations pulling the same way.
Best forA new plan, a new market or a go-to-market reset
Leadership team communication and teamwork sessions: communicating under pressure, reporting reality, hiring A-Players and holding each other to the standard.
Best forLeadership teams and the next level down
06About Bill
An operator who's done it. Acquisitions, integration, and a business model shift, all from the inside.
At Hitachi, Bill led corporate development and M&A for its healthcare business in the Americas, and led that business's shift from hardware to hardware, software, and services. He went on to lead global M&A for Hitachi's health and life sciences division, and created Hitachi's first incubator to develop startups and integrate acquisitions into the company.
He has also led global sales, service, and go-to-market teams at IBM Watson Health and Cohesity, and advised the U.S. Department of Health and Human Services on healthcare data modernization.
He started his career in U.S. Army Special Forces, where small teams carry big missions and a plan only counts if it holds up under pressure. That's where he learned that execution is the job.
He founded Red Team Leadership to bring that experience to mid-market CEOs: a clear direction, a few priorities, relentless standards, and a leadership team that executes when the pressure is real. He has worked with more than 25 CEOs since.
07Execution scorecard
The execution scorecard (the Pinnacle Baseline Assessment) is 20 statements about your company. Rate each one from weak to strong and you get an honest baseline across the five parts of the business.
Your assessment is ready
20 statements, about five minutes. Your answers stay private to you and Bill.
Start the assessmentOpens in a new tab. Want to talk through the results? Book an execution review.
08Insights
A good meeting isn't a growing business. Here's what changes when you move from EOS to Pinnacle.
Read the noteHigh performers choose teams where excellence is expected every day.
Read the noteReal alignment isn't what gets said in the room. It's what happens after.
Read the noteMost teams confuse communication with updates. Elite teams report reality.
Read the note09Questions
Your team leaves base camp with the few priorities for the quarter, each with one owner and a date, so the first week back already runs differently. The first quarterly summit, about 90 days later, is the first honest check on what moved. The client numbers on this page were measured by the clients themselves.
No. Getting the right people in the right seats is part of the work. The People part of the system maps every seat and defines an A-Player for each role, and the annual summit is where your team decides where it needs stronger players.
Leadership Advisory works one-on-one with the CEO. Most engagements work with the whole leadership team, because most execution problems live between leaders, not inside one of them.
A baseline score across the five parts of the business at the start, then the same measure as you go, alongside the quarterly priorities and weekly scorecard your team runs on. Progress shows up in numbers, not in workshop feedback.
CEOs of companies with roughly $30M to $500M in revenue, leaders running business units inside bigger companies, and their leadership teams. Clients include Vickers Engineering, Triumvirate Environmental, Presidio, and Hitachi Energy USA.
10Book an execution review
A working conversation with Bill, not a sales pitch. If we're not the right fit, you'll still leave with a clear next step.
30 minutes · video or phone
See Bill's open times and book in under a minute. You'll get a calendar invite straight away.
Book an execution reviewRather write first? Email Bill. He replies personally within one business day. Privacy.